Case Study - UGG, Ngee Ann City

Project data

  • Customer
  • Bluebell
  • Value
  • S$209,00
  • Area
  • 1,000 sq ft
  • Programme duration
  • 4 weeks
  • Completion date
  • October 2013
  • Architect
  • Liquid Asia


The new UGG store located in Ngee Ann City marks the completion of the 8th store by ISG for this globally renowned casual lifestyle leader. Whilst the previous stores had been delivered in China, Hong Kong, Taiwan and Japan, this particular store marked UGG’s first store in Singapore

The project involved the translation and development of concept design documentation prepared by UGG’s design partner into a working set of construction drawings that could be built from and also submitted to the landlord.

Through an aggressive four-week programme, ISG delivered the design development and fit out of the store to guaranteed opening dates for trading. Specifics that were delivered included champagne-colour stainless steel electroplated skirting and door trims to match UGG case goods, and a brick-style tile wall behind the cashier counter.